BBC Sounds Radio

A redesign and repositioning of the new BBC streaming service BBC Sounds, creating a visual identity around the idea of a personalised listening experience.

BBC Sounds brings all the unique coontent from the BBC and curates it towards the user, giving them a fully unique, non-stop listening experience.

This is reflected in the interface. Every user is given a unqiue shape that shifts as their audio listening experience does too. BBC Sounds learns from your preferences and gives you what it thinks you’ll enjot the most.